At MyTradesShop, we recognise and respect the importance of protecting the privacy of our tradespeople.
This Privacy Policy describes how NEXRISE TECHNOLOGIES LTD (“we”, “our” or “us”) collects and processes personal information about you as a tradesperson through our Service, www.MyTradesShop.com and all our other websites, telephone communications, mobile apps and software. “Service” means any service that is provided by MyTradesShop to you. This includes but is not limited to the provision of contact details, information about jobs, industry information and other products. The Services may be provided through the website, telephone or by any other electronic means. “Personal information” is information, or a combination of pieces of information, that could reasonably allow you, as an individual, to be identified.
This Privacy Policy applies to all personal information about you that we collect or process. It also explains how we use and protect your information, as well as your rights in relation to your data. If you are not a tradesperson, please see our Privacy Policy for Customers.
Under applicable data protection legislation (including the UK General Data Protection Regulation and the Data Protection Act 2018), NEXRISE TECHNOLOGIES LTD (Company Number: 12345678) acts as the data controller responsible for determining the purposes, means, and safeguards for processing the personal information you provide to us as a Customer on MyTradesShop.
We are committed to managing your data transparently and securely. If you have any inquiries, concerns, or requests regarding this Privacy Policy, our data protection practices, or how we handle your personal information, you can reach our Data Protection Officer and legal privacy team through the following official channels:
To deliver our core platform features, connect homeowners with qualified tradespeople, and facilitate seamless project quotes, MyTradesShop gathers personal data across four main collection channels:
Information Provided Directly by You
We collect data that you voluntarily submit to us when creating a customer account, posting a new job listing, requesting quotes, uploading job descriptions or project photos, communicating with tradespeople via our messaging channels, submitting feedback or reviews under our Review Policy, posting questions on "Ask a Tradesperson", or contacting our support team via support@mytradresshop.com or +44 7964 9803197.
Information Collected Automatically and Generated During Your Usage
As you navigate www.MyTradesShop.com, use our mobile application, or interact with our services, we automatically generate and collect technical diagnostics, usage analytics, IP addresses, browser types, device identifiers, and site activity logs. We also gather preferences through cookies, web beacons, and tracking pixels as outlined in detail within our Cookie Policy.
Information Obtained from External Third-Party Sources
Where permitted by law, we may receive information about you from external commercial partners, data brokers, public databases, land registry records, and advertising platforms (including Google, Meta,AI platform and TikTok). This includes receiving verification data, demographic information, and ad interaction metrics to help refine our marketing campaigns and optimize user matching.
Information Provided by Tradespeople Registered on Our Platform
We may collect information about you from trade professionals registered on MyTradesShop. This includes job shortlist confirmations, project completion reports, quote details, communication records, payment status updates, or reports submitted in connection with customer service inquiries, disputes, or platform integrity monitoring.
Depending on how you use our platform, the categories of personal data that we gather directly from your interactions include:
Below are examples of the categories of usage and technical data that we automatically collect when you interact with our websites, mobile applications, and online services:
Below are examples of the categories of personal and business information that we may acquire or receive about you from external third parties, public registries, and integrated partners:
At MyTradesShop, we process your personal information for various business, operational, legal, and commercial purposes. Below is a detailed breakdown of how we utilize your data alongside the specific lawful bases relied upon under applicable data protection laws:
Identification and Authentication
Purpose & Activity: We process your identification credentials, including your username, encrypted passwords, security questions, and verification tokens, to authenticate your identity whenever you log in or access our platform. This enables us to maintain account security, protect sensitive user profiles, and prevent unauthorized access.
Lawful Basis: Compliance with our contractual obligations to you to deliver a secure and functioning user account.
Operating Our Services
Purpose & Activity: We process your personal information, contact details, trade requirements, job submissions, and communication logs to effectively deliver the core functionality of MyTradesShop. This includes matching homeowners with registered trade professionals, facilitating project postings, enabling direct messaging, processing payments, and fulfilling service requests.
Lawful Basis: Performance of a contract to fulfill the services you explicitly request from us.
Improving Our Services
Purpose & Activity: We analyze user interactions, feature utilization patterns, website analytics, and voluntary survey or feedback responses to continuously optimize MyTradesShop. Your data helps us conduct rigorous product testing, troubleshoot technical bugs, develop new features, and refine existing platform capabilities.
Lawful Basis: Our legitimate business interests to conduct research, product development, and service optimization to deliver a superior user experience.
Preventing Fraud & Platform Abuse
Purpose & Activity: We systematically monitor and analyze user behavior, IP addresses, transaction patterns, and identity submissions to identify, prevent, and mitigate fraudulent activities. This includes preventing banned users from attempting to set up duplicate accounts, detecting identity theft, and identifying fake or manipulated reviews and feedback.
Lawful Basis: Our legitimate interest in keeping MyTradesShop safe, trustworthy, secure, and resilient for all members of our community.
Communicating With You
Purpose & Activity: We process your contact details to communicate essential service updates, security alerts, operational notices, policy changes (such as modifications to our Terms and Conditions or Privacy Policy), and responses to customer support queries. We may also reach out to gather voluntary user feedback to support ongoing business development research.
Lawful Basis: Our legitimate interest in maintaining transparent communication with our users, providing personalized customer service, delivering technical notices, and conducting business research.
Marketing & Personalized Advertising
Purpose & Activity: We build generalized demographic profiles and interest segments to personalize the promotional materials, special offers, newsletters, and targeted advertisements presented to you across our platform and external ad networks. We analyze browsing behavior and ad engagement to deliver relevant, interest-based content.
Lawful Basis (Direct Marketing & Newsletters): Our legitimate interest in promoting our services and offering tailored deals. You have the right to unsubscribe or opt out at any time.
Lawful Basis (Targeted Online Ads): Our legitimate interest in showcasing relevant advertisements to interested audiences. Advertising choices can be adjusted via your browser settings or social media platform preferences.
Running & Protecting Our Business
Purpose & Activity: We process personal data to enforce our legal rights, conduct internal audits, handle legal claims or disputes, protect our intellectual property, address inappropriate communications, manage risks, and enforce compliance with our Terms and Conditions.
Lawful Basis: Our legitimate interest in operating MyTradesShop safely and lawfully, protecting our legal rights, assets, platform integrity, and brand reputation.
Complying With Legal & Regulatory Obligations
Purpose & Activity: We process and disclose personal data to conduct mandatory anti-money laundering (AML) checks, fulfill tax and accounting obligations, assist law enforcement agencies, adhere to court orders, and satisfy regulatory reporting obligations.
Lawful Basis: Compliance with mandatory legal and regulatory duties imposed on us under applicable UK and international laws.
Customizing Your Experience
Purpose & Activity: When you navigate and use our platform, we analyze your interaction history and preferences to customize your visual dashboard, highlight relevant trade services, tailor recommendations, and personalize content layout specifically for you.
Lawful Basis: Our legitimate interest in delivering a customized, intuitive, and user-centric platform experience on MyTradesShop.
At MyTradesShop, we may convert, aggregate, or process your personal information into fully anonymised data sets. This process strips away all direct and indirect identifying features—such as your name, contact details, precise location, and account identifiers—ensuring that you cannot reasonably be re-identified, tracked, or singled out by us, our business partners, or any third-party organization.
Because fully anonymised information no longer constitutes personal data under applicable data protection laws (such as the UK GDPR), we reserve the right to store, analyze, share, and utilize this non-identifiable information for any lawful business purpose without further notice or restriction. This includes, but is not limited to, generating industry benchmarks, conducting marketplace and trade trend analysis, evaluating user behavior patterns, conducting academic or commercial research, developing artificial intelligence and machine learning models, and publishing aggregated platform statistics.
To operate MyTradesShop effectively, connect clients with trade professionals, and fulfill our legal and commercial obligations, we may share your personal data with third parties under the following specific circumstances:
Connecting Tradespeople and Homeowners
When a trade professional is shortlisted, selected, or formally engaged for a project on MyTradesShop, we exchange essential contact details to facilitate communication and project execution. The tradesperson receives the homeowner’s full name,email, telephone contact number, and approximate job location address. In turn, the homeowner is provided with the tradesperson's full name, registered email address, primary phone number, and direct link to their public profile page.
Dispute Resolution and Claims
In the event of an official dispute, disagreement, or contractual issue between a homeowner and a trade professional, we will release relevant contact details—including physical postal addresses, registered email addresses, and phone numbers—to the involved homeowner upon request. Furthermore, we reserve the right, at our sole discretion and where legally permissible, to disclose additional relevant documentation or interaction records to assist in resolving the matter fairly.
Search Engines, Public Profiles, and Platform Directories
Every registered trade account on MyTradesShop includes a publicly indexable profile page designed to showcase your services, build trust, and drive new customer leads. These profiles are visible to internet search engines (such as Google otr AI platforms), site-wide trade directories, and community Q&A features (such as "Ask a Tradesperson"). Publicly accessible information includes, but is not limited to: your account username, business trading name, registered company details, work email address, profile images, coverage areas, service categories, customer ratings, project photo galleries, and any additional promotional material you voluntarily publish.
Operational Service Providers and Advertising Partners
We engage trusted external service providers, software vendors, and infrastructure partners to support core business operations, secure processing, and platform growth:
Affiliated Group Companies and Corporate Affiliates
As part of our broader corporate structure, MyTradesShop collaborates closely with parent entities, subsidiaries, and sister companies within our corporate family. We may share account usage analytics, security threat data, and operational metrics across our corporate group for centralized fraud mitigation, global platform optimization, service enhancements, and internal business reporting.
Legal Compliance and Regulatory Requirements
We may disclose your personal information to law enforcement authorities, court tribunals, government bodies, statutory regulators, or legal advisors whenever required or permitted by law. Disclosures are made when necessary to comply with legal obligations, enforce court orders, investigate suspected illegal acts or fraud, or safeguard the legal rights, property, and safety of MyTradesShop, our users, or the general public.
Business Reorganizations and Corporate Restructuring
In the event that MyTradesShop undergoes a corporate transaction—such as a merger, acquisition, joint venture, corporate reorganization, asset sale, or insolvency proceeding—your personal data may be shared with prospective buyer entities, financial advisors, and transaction partners during due diligence. Should a business transfer or sale occur, reasonable contractual steps will be taken to ensure the receiving party processes your personal information in alignment with this Privacy Policy.
We deploy comprehensive physical, technical, operational, and organizational security protocols designed to safeguard your personal data from unauthorized access, loss, misuse, alteration, or unlawful disclosure. These protective mechanisms—including data encryption, secure server architecture, strict access controls, and ongoing vulnerability monitoring—are intended to maintain the continuous confidentiality, integrity, and availability of your information. We routinely review, test, and update our security protocols to adapt to evolving technical threats. However, because no electronic storage mechanism or internet transmission method can be guaranteed as completely impenetrable, we cannot guarantee the absolute security of your personal data.
We retain your personal information for as long as your account remains active or as needed to provide you with our services. Following the termination or closure of our business relationship, we maintain data archives in accordance with statutory retention requirements and legitimate business needs. For example, relevant UK tax, accounting, and corporate laws mandate that we store financial records and transaction logs for a minimum of six years. Furthermore, we preserve select operational data and communication histories to investigate or defend against potential legal claims, enforce contract terms, and protect our platform by preventing persistent fraudulent activities (such as banned individuals attempting to register multiple accounts).
As part of our technical operations, your personal information may be transferred to, stored at, and processed in jurisdictions outside the United Kingdom and the European Economic Area (EEA). Data protection legislation in these recipient countries may differ from UK standards, and local law enforcement or governmental agencies in those territories may access stored information pursuant to lawful local disclosure orders.
To ensure your personal data receives a level of protection essentially equivalent to that guaranteed within the UK, MyTradesShop implements appropriate legal and contractual safeguards prior to any cross-border transfer. These measures include executing UK Information Commissioner's Office (ICO) approved Standard Contractual Clauses (SCCs), International Data Transfer Agreements (IDTAs), and establishing binding corporate agreements with verified global service providers. If you would like further details regarding the specific transfer mechanisms in place or wish to request a copy of the transfer documentation, please reach out via our contact us page.
Under applicable UK data protection regulations, you possess specific legal rights regarding the personal information we process about you. Subject to statutory conditions and exceptions, these rights include:
We strongly encourage you to maintain accurate account details. You can update your information directly within your account settings or contact us to correct any inaccuracies. Please note that when you submit a request to exercise your data protection rights, we may ask for specific identity verification details to prevent unauthorized disclosures. Additionally, in certain circumstances, we may be legally restricted or unable to fulfill all or part of your request—for instance, where statutory tax obligations, active legal proceedings, or regulatory compliance mandates require us to retain specific data.
To submit a formal request or discuss any aspect of your data rights, please reach out through our contact us page. We aim to acknowledge all privacy complaints and rights requests within 30 days and will resolve them without undue delay. If you believe that our handling of your personal information breaches data protection laws or feel dissatisfied with our response, you also have the statutory right to lodge an official complaint directly with the UK supervisory authority, the Information Commissioner's Office (ICO).
we continuously review our operational practices, regulatory requirements, and technical capabilities. As a result, we may modify, update, or revise this Privacy Policy from time to time to reflect changes in applicable legal frameworks, data processing activities, platform features, or corporate developments.
When we make minor updates or administrative adjustments, the revised policy will be published directly on this page with an updated revision date. However, if we implement significant or material changes that fundamentally alter how we collect, store, share, or otherwise process your personal information—or if these updates impact your individual rights—we will proactively notify you before those modifications take effect. Such notifications may be communicated via prominent site banners, direct email alerts sent to your registered account address, or push notifications within our application interface, giving you reasonable opportunity to review the updated terms prior to their implementation.