Welcome to MyTradesShop! Starting out on a new platform can feel like a lot to absorb, but setting up your business for success is straightforward. Before diving into purchasing leads, take a moment to review this essential roadmap to get your profile verified, build trust with homeowners, and maximize your job win rates.
Your Quick-Start Action Checklist
Here is the step-by-step path from account creation to securing your first contract:
- Register Account Details: Complete your basic business profile.
- Verify Identification: Submit required documentation to activate job alerts.
- Set Up Billing: Add a debit or credit card for instant lead purchases.
- Enhance Your Profile: Add a company photo and a brief introductory summary.
- Upload Insurance Credentials: Display active Public Liability Insurance to build client trust.
- Purchase Leads: Select local job opportunities matching your skills.
- Pitch & Secure Projects: Contact homeowners promptly and provide professional quotes.
- Collect Client Feedback: Gather 5-star ratings upon project completion.
Need assistance? If you need help verifying your account or updating your profile details, reach out to our team and we can handle updates on your behalf.
Proven Strategies to Convert Leads into Jobs
1. Build Up Your Customer Reviews Early
Ratings are your most powerful sales tool. Homeowners want peace of mind before choosing a trade. Request feedback immediately after finishing every job.
Pro Tip for Beginners: Don't overlook smaller maintenance tasks during your first few weeks. Completing smaller jobs quickly allows you to accumulate initial positive reviews, building the trust required to win larger, high-value contracts later.
2. Complete and Refine Your Profile
Avoid rushing to buy leads before your profile looks professional. Upload a clear profile image or company logo, and write a concise bio highlighting your expertise and reliability.
3. Maintain Professional Communication Standard
Prepare your key questions before calling potential clients. Reach out as soon as you unlock a lead, and if they don't answer, space out your follow-up calls or send a courteous SMS message.
Always deliver written estimates or formal quotes. Putting scope and pricing clearly on paper prevents misunderstandings and demonstrates reliability.
4. Fine-Tune Your Lead Preferences
Ensure you receive the most relevant lead alerts by keeping your trade sub-categories updated. If you work with subcontractors or cover secondary skill sets, add those trade categories as well. Adjust your operating distance to control how far you are willing to travel for work.
Marketing Beyond the Platform
Successful trade businesses leverage their profile across multiple channels to maximize return on investment:
- Branded Assets: Feature the platform logo and your review score on work vans, business cards, and websites to reinforce credibility.
- Neighbourhood Networking: Pass out cards to neighbouring properties after completing a job to generate organic word-of-mouth leads.
- Showcase Visuals: Capture clear before-and-after photographs of your projects. High-quality project photos reassure prospective clients during quoting.
- Promote on Social Media: Share completed projects on social platforms and invite happy clients to share your page.
Understanding Conversion Rates & Pricing Margins
It is normal not to win every single lead you buy. Conversion rates fluctuate depending on seasonality, job size, and competition. On average across the platform, tradespeople secure approximately 1 in every 3 leads purchased.
Our lead pricing is calculated specifically to preserve healthy profit margins, factoring in the leads that do not convert. If you find your win rate remains consistently low over time, contact our support team so we can review your approach and help fine-tune your strategy.